Mo Shapiro - a psychological expert with you in mind…

Mo Shapiro’s psychological expertise adds an extra dimension to any campaign and she can always be relied upon to position the product or company prominently in radio, TV and print interviews.  Mo has conducted many radio interviews in her own right when promoting her books and has found that these result in an increase in sales. 

Examples of Mo’s previous campaigns:

Comic Relief    Subway research into Laughter Intelligence (LQ) and whether UK residents use humour intelligently and appropriately

Keycamp    How to get away from the ‘battery worker’ syndrome and find ways to relax,  be free range and in holiday mood as quickly as possible. Click here to see tips

Listen to one of the interviews:     http://www.podmaster.co.uk/podcast.php?ID=220

Symantec Norton Online Living report of worldwide survey of child and parent internet usage - how parents can get the most out of the Internet for them and their family.

LA Fitness New Year’s resolutions to get fit and lose weight are broken very quickly.  How to make them meaningful and long-term.

Ribena Living for the weekend – how to get over the Monday morning blues and make the most of de-stressing at the weekends.    
    
Mars Delight Reminding people of the value of taking breaks during their busy days and how to manage break busters like the boss, children, texts and emails.

Ultralase People’s attitudes to what, if anything, might last a lifetime, and to discover what they want to come with a lifetime guarantee.  

Lurpak Importance of a good breakfast on mood, energy levels and working performance.

Sky TV Easi Grip Remote control newly designed to assist elderly and people with disability. Research into family friction around remotes and discussion of psychological effect of enabling elderly and disabled to have their control back.

Nytol research and campaign looked at why people can’t sleep and how to improve the situation

Alliance & Leicester Numerous radio days around the topic of shared bank accounts and their impact on relationships – married and co-habiting.  Comment on research that people more likely to change their partner than their bank account.  

Silentnight Beds Positioning beds as active, not passive.  People living their lives from their beds and psychology of research results.

ATOC Numerous radio days to raise awareness of positive aspects of train travel.  Research about how people spend their time on trains, activities with children – families on trains.  How people spend their leisure time particularly around Christmas.

Churchill Insurance 'Drive Time/Talk Time' – how to handle stress of long car journeys with children in school holidays. Also included ideas for activities for the children and stress relief techniques for the adults.

Homechoice Wisewatch advice for kids parents on safe TV viewing for kids.  Commenting on research amongst parents to find out what their attitudes are towards what their kids watch on television.  

Grant’s Scotch Whisky 50 most inspiring sports events to see in your lifetime.  Online survey in response to event picked by sports journalists.  Psychological comment re the position of sports stars in society.

De Kuyper Survey commissioned by De Kuyper cocktail liqueurs, revealed that over two thirds of the British population will make a judgement about their date based on what they choose at the bar.  Psychology of relationships and cocktail choice.

Stanley Home Decorating How colour influences mood and atmosphere in relationships.

Celebrations Provided link between choice of sweet and horoscope / personality types